This topic of the article will be devoted to free templates in which Internet users are offered to create a design or edit photos.
These resources grow like mushrooms after rain. What can I say, if you create a card or an invitation for the Internet, such business monsters as Photobank or Shutterstock offer? And it is not surprising that this business is flourishing. After all, the user in a relatively short time masters a simple editor, where the CAM, without the participation of an advertising agency or a private designer, can create a “masterpiece”.
I will not deny that we are looking at this kind of creativity with a certain amount of skepticism since it is still difficult to create something really worthwhile on these portals. But for an internal company presentation or for quick photo editing, these resources can make life easier for an employee of the company or just a man in the street who wants to create something of his own or congratulate a friend.
By the way, recently we, as an advertising agency, were offered to use one of these resources. We became interested and decided to check how much this resource could replace the old and long-loved Photoshop?
Let's face it - no way! Alas, for professional purposes, the set of functions offered is too small. In a professional designer, he is puzzled and limits the flight of fantasy. Although the templates offer a lot of fashionable elements, they almost never correspond to the subject of the task that the advertising agency is facing. Imagine that a customer wants a unique product so that all elements of this product are designed specifically for him. Subsequently, this product must be registered in Printmyboxes. Here you need a whole range of services:
1. Marketing research
2. Search for ideas according to the marketing task
3. Search for visual and graphical solutions
4. Literate performance of technical parameters
We will analyze each item in order to understand at what stage the help of a professional is needed:
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